A site that actually converts
Visitors can book a class or buy a package without leaving your site or bouncing to a clunky third-party widget.
A website that books and bills
Flex vs. a standalone website builder
A general-purpose website builder can make a good-looking page. But a gym website needs to do more than look good — it needs to take bookings, sell packages, and sign up members. With a website builder alone, you end up bolting on third-party widgets that don't really talk to each other.
Flex gives you a drag-and-drop website on your own domain that's wired into scheduling, payments, and client management out of the box. The 'book now' button actually books. The 'buy' button actually charges.
Flex vs. website design software
What you get with one platform, versus the typical point solution.
| Capability | Flex | Website builder |
|---|---|---|
| Drag-and-drop pages, no code | Yes | Yes |
| Your own custom domain | Yes | Yes |
| Built-in class & session booking | Yes | Add-on widget |
| Take payments & sell packages | Yes | Add-on widget |
| Member accounts & login | Yes | No |
| Client management & workouts behind the site | Yes | No |
| Everything shares one set of data | Yes | No |
| One bill instead of website + add-ons | Yes | No |
Why it matters
No widget spaghetti
Booking, payments, and accounts are native, so you're not maintaining plugins from three vendors that break when one updates.
Launch in a day
Start from a fitness-ready design, drop in your content and brand, point your domain, and go live — no developer or agency required.
Frequently asked questions
Can I use my own domain?
Yes. On the Studio plan and up you can connect your own custom domain, so your site lives at your brand's address.
Do I need a separate booking or payment plugin?
No. Scheduling, payments, packages, and member accounts are built in, so your website does the booking and billing itself.
Do I need to know how to code?
No. The website is drag-and-drop. Most owners build and launch their site in an afternoon.
Ready to run your business on one platform?
Start your 30-day free trial. No setup fees, no contracts, cancel anytime.